Worldwide Partners Inc. (WPI), the global advertising and marketing communications network comprising more than 65 independent agencies employing 4,500 people across 50 countries, has appointed advertising industry veteran John Keane as Vice Chair.
Keane joins an established and experienced senior management team at Colorado-based WPI. The partner agencies manage more than $2.5 billion in worldwide advertising expenditures for clients including Lufthansa, Samsung, Pfizer, Nike, Mini, Procter & Gamble, 3M and Caterpillar.
Keane is managing director of one of Ireland’s most successful full service agencies, Ardmore Advertising Limited, which delivers strategic, award-winning integrated communications campaigns on behalf of some of the largest brands in the UK and Ireland.
Ardmore Advertising joined WPI in 2013 and was awarded ‘Perfect Partner’ status a year later for its innovative approach to delivering successful research-based campaigns and for its commitment to knowledge-sharing, education and best industry practice.
A University of Ulster graduate, Keane established Ardmore Advertising in 1989 and is responsible for directing a committed, specialist team of more than 50 staff delivering integrated campaigns across a range of leading brands and organisations. These include Stena Line, Visit Belfast, Translink, Subway, Argento, Phoenix Natural Gas and Dale Farm.
Keane is also chair of leading strategic public relations specialist LK Communications, a sister company to Ardmore Advertising.
John Keane, Managing Director, Ardmore Advertising, said:
“I'm delighted to have the opportunity to support the development and strategic direction of WPI, which is a shining example of the collective responsibility the industry takes in working together to build a globally-connected advertising and marketing sector which puts integrity, best industry practice and shared learning at its heart.
"As a committed partner, Ardmore Advertising has already built a strong network of international partners within the network and I’m pleased that from our Belfast base we have already worked directly on major projects with teams located from California to China.”
Last year, in partnership with LK Communications, Ardmore worked with China’s top-ranking advertising agency WE Marketing Group and China’s fourth-largest airline group and global hospitality investor, HNA Group, to assist it in establishing a major European presence and platform as part of its global expansion and investment plans.