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Irish linen specialist launches exclusive interior range on Houzz

Duncan Neil, Creative Director at Earthed

Northern Ireland based luxury linen brand Earthed has launched an exclusive soft furnishings range on Houzz, the leading online community for interior design inspiration. 


The linen manufacturer has launched its first unique range of interior scatter cushions following a hugely successful six months. The range features the brands first collection, The Upperlands, which is inspired by the fluid movement of nature.


Earthed, which has extensive experience in apparel supplying to Burberry and tailors on Savile Row, launched its first linen collection in October 2016 and is now stocked in over 120 leading interior design stockists across the UK, Australia and New Zealand. The brand has also generated significant interest from stockists and retailers in the US and across Europe. 


The newly launched cushion collection includes eight scatter cushions in various sizes, using a combination of unique fabric designs from The Upperlands collection. Four designs are available in total and each comes in two vibrant colour ways.


Duncan Neil, creative director at Earthed said:


“We have been delighted by the response to our linen collections since the launch last year. We wanted to grow and diversify our offering by creating an accessible range of scatter cushions using our unique, high-quality linens. We believe that Houzz is the ideal platform for us to host our first soft furnishings range and we’re excited to grow the offering in the coming months.


“Our manufacturing processes incorporate cutting-edge digital printing technology, allowing the vibrant colours and intricate patterns to be perfectly translated onto quality linen – producing cushions like no others.”


Earthed combines traditional techniques with modern creativity and digital technology to produce stunning ranges of interior linens. The brand currently has two ranges; The Upperlands and Sub Surface with the third collection, Helix, set to launch at international textile exhibition Decorex in September.


The Earthed cushion range is available on from £70.


Earthed linens are available from stock, on fabrics perfect for upholstery and soft furnishings. The fabric is available from leading interior design stockists and retailers across the UK from £70 per metre.